Module 4
Unit 4.1
Project Management & Cultural Perspectives
Part I Introduction Module
University of Malta
Institute for Tourism, Travel & Culture
Project management: an introduction
- Management of projects
- An introduction to management of projects from a creative perspective
- Blue economy tourism from a cultural perspective
- Production aspects in close conjunction with the arts
- A look at territorial development as a means of enabling social interaction with a focus on cultural routes
Important, constitutive elements, of institutions
-Juridical form conditions the governance of an institution
– Governance:
– The relations and forms of exercising power
– Representativeness
– The systems of control
– The systems of participation
– Internally
– Externally
Governance and administrative structures and levels
The circles of governing and management roles
Project management pyramid
An example of creative governing & management structure
Components of management: the project strands
From the perspective of cultural events and tourism, such a management strategy (strategic because oriented towards delivery) focuses on three interdependent strands of the project:
The creative project
-The production project
-The territorial project
More about the 3 project management strands
The creative project: this defines the aspects related to the programming on offer
The production project: this area and the team related are responsible for the technical, logistic and constructive aspects and other programmed activities
The territorial project: the territorial development project links the cultural organisation with the different ‘territories’, or camps, or areas of interest and markets, be they spatial, virtual or social, related to the place/s where it is located. This includes work with the community/ies (e.g. in agrotourism), tourism agents, park managers, itinerary developers, investors & other stakeholders (including accommodation & restoration, & transport / travel / adventure / exploration / crafts / experiential service providers) as well as any artistic collectives & educators.
A project is…
One way of defining a project is by saying that:
A project is a work plan or scheme that will guide a process through which an idea or set of ideas will materialise / put into action until they form a practical / tangible / concrete reality.
The development of a project consists of different phases, the successive and successful fulfilment of which, lead to completion.
Fuelling the project
These projects are fuelled by the mission and establish their strategies according to the orientation taken:
Social
Creative
Touristic
Profitability
Prestige
International dimension
Community
Other
Factors influencing the positioning of the project
The pressures and demands of the environments surrounding the project need to be taken into consideration:
Political
Professional
Socio-economic
Technological
Imaginary projected / reinforced / challenged to tourists / audiences
Tensions are inevitable, but so are synergies…
The logics inherent to each aspect / strand of the project (artistic, production, territorial) inevitably generate tensions between the different teams responsible. These stem from the ideological, technological, productive or relational realities therein.
However, they also allow meaningful synergies to develop that should be picked up on and nurtured.
A way of doing this is through enabling dialogue and coordination in a dual approach:
-Picking / separating the different factors
-Showing how they interrelate in a matrix of interaction of teams, project & functions
