Module 4
Unit 4.3
Project Management & Cultural Perspectives
Part III Territorial Development
University of Malta
Institute for Tourism, Travel & Culture
d. A look at territorial development as a means of enabling social interaction
The third major project that defines a cultural organisation is a commitment it adopts with its territories of reference:
– Physical
– Virtual
– Artistic
– Community
– Audiences including tourists
What is a territory?
From this perspective, the concept of territory goes beyond the physical space where the cultural organisation is located or the communities that surround it and, in some way, justify its existence (local, commercial, other).
Therefore, the territory comprises the set of contexts that condition and at the same time make possible the growth of the existing project.
For sure, a physical dimension exists: that formed by the human and geographical dimensions that surround it. In general, a rural or maritime venue is positioned differently, in market terms, to one in a busy city centre. Proximity to tourism routes and destinations also makes a difference.
European Capitals of Culture
European Capitals of Culture are one way of efforts at local and regional levels that try to combine different elements in the development and management of territories. Different elements may be brought together through planned project management. These may include historical elements and narratives, heritage, itineraries that link coasts and maritime environments, and tourism initiatives.
Beyond territory, with territory, within territory
It is important to stress that together with the physical dimension of the territory there exist others:
-Social
-Artistic
-Historical
-Economic (e.g. through sought-for regeneration)
All of these, together, contextualise the resources to be managed and challenges to be faced.
E.g. Territorial links: cultural, touristic, academic
This video provides an overview of inter-linkages at territorial development level, bringing together perspectives from cultural, touristic and academic experience. To consider:
-What are the opportunities to work together (synergise)?
-What are the obstacles?
-How can experiences be ‘translated’ and shared across territories?
Cultural Routes
- In conclusion, cultural routes have become popular all over the world. One reason for this is their ability to combine different elements including heritage ones together with a physical and energy-efficient approach to visiting locations and sites.
- Community well-being and development linked to tourism is important.
- There are a great number of cultural routes that relate to territories and adapt to changing environments including coastal and maritime ones.